RESULTS
+37 million social media impressions
Engagement rate double benchmark for category
+9 million gin & cocktails consumers reached
Gunpowder Irish Gin
How do you become instantly familiar?
- Strategy
- Content
- Advertising
- Experience
Butterfly Cannon Gunpowder Gin
WHAT WE THOUGHT
Drumshanbo Irish Gin deserved to be better known in America. The story was too good not to be. We realised recognition comes from expressing what people already recognise in a way that's fresh and unmistakably yours. Drumshanbo's wonderfully curious founder embodied everything Americans already loved about the Irish, giving the brand an instantly familiar personality.
Gunpowder Gin Campaign Butterfly Cannon
WHAT WE DID
We gave Drumshanbo a voice as distinctive as its iconic blue bottle. Inspired by the founder's wit, curiosity and spirit of adventure, we created a campaign spanning TV, print, social and earned media that celebrated the brand's unmistakable Irish character while making every serve look utterly irresistible.
Gunpowder Gin Campaign Butterfly Cannon
“Butterfly Cannon truly understood what makes Gunpowder Irish Gin special and translated that into a campaign that resonates with the US audience. The combination of curiosity, adventure, and premium appeal sets us apart in a crowded market.”
