AWARDS
Johnnie Walker Butterfly Cannon
Our work across the Johnnie Walker brand has been recognised with a range of awards, including a DBA Design Effectiveness Award.
Johnnie Walker
How do you make prestige feel more powerful, not more predictable?
- Strategy
- Identity
- Packaging
- Advertising
- Experience
Butterfly Cannon Johnnie Walker
WHAT WE THOUGHT
Prestige often strips brands of their personality. We believed Johnnie Walker's most exclusive expressions should feel every bit as bold and progressive as the core range. That meant uncovering stories that elevated each release while keeping the brand unmistakably Johnnie Walker.
Johnnie Walker Butterfly Cannon
Johnnie Walker Butterfly Cannon
Johnnie Walker Butterfly Cannon
WHAT WE DID
Working across Blue Label and the wider prestige portfolio, we developed positioning, storytelling, packaging and launch campaigns for limited editions, anniversary releases, collaborations and some of the brand's rarest whiskies. Each was built around a unique story, celebrating remarkable liquid, pioneering craftsmanship, artistic collaboration or defining moments in the brand's history, ensuring every release felt as bold and progressive as the world Johnnie Walker built.
Johnnie Walker Butterfly Cannon
“Butterfly Cannon know who they are, what they love to do and are good at. They are a match for Diageo’s Reserve brands and their close partnership has delivered designs that win the hearts of the masses.”
RESULTS
100% YEAR ON YEAR GROWTH
47% of Johnnie Walker Blue Label’s overall growth attributed to the Rare Discoveries series.
-20% reduction in cost to manufacture resulting in margin improved by 3 points
Results from our DBA Design Effectiveness Award winning work on the Johnnie Walker Rare Discoveries series.
