ButterflyCannon has gotten it right on many levels – talent, focus, process, partnership and passion. Many agencies are generalists, say they can do everything but don’t excel in anything and have a hard time keeping specialist talent – when that talent leaves, so does the agency’s capability. On the contrary, ButterflyCannon know who they are, what they love to do and are good at, and therefore attract clients seeking specialist capability and in turn keep creatives whose passion is for designing in their area of focus. As specialists in mass luxury packaging they are a match for Diageo’s Reserve brands and their close partnership has delivered designs that win the hearts of the masses.
Design Leader, Diageo